Restaurant email list: 5 tips to grow your customer database

Posted on August 29th, 2017
Restaurant Email Marketing

There are many reasons why email marketing is essential to the success of your restaurant. To name just a few: it's quicker than print, the cost is minimal and an email is so easy to share. According to Salesforce Marketing Cloud, 73% of marketers agree that email marketing is at the core of their business. That sounds great, right? So, let's start by growing that customer email list and here are 5 ways to make it happen!

Think WiFi marketing

It's no secret that customers are coo coo for free WiFi and offering it is a great way to attract them. But did you know that it's also a fast way to collect emails and grow your customer database? Don't simply give them your password; ask them to provide their email address in order to sign in. Want to know more? Call our experts to set up a meeting.

Think WiFi marketing

Add an Opt-in to your website

Already have a well-designed website featuring mouth-watering pictures of your dishes? Amazing! It's the best way to customers. You can also offer to keep them posted on deals and updates in exchange for their email address. How? By adding an opt-in on all your pages and even maybe an exit pop-up.

Add an Opt-in to your website

Offer enhanced content

If your chef is renowned or your restaurant's recipes are the talk of the town, don't hesitate to leverage them. Invite customers to sign in to receive your chef's latest cooking tip or recipe. You can also regroup these recipes to create your own cookbook. Ask your customers to provide their email to reserve their VIP copy.

Offer enhanced content

Host a contest

If there's one thing people love, it's a free meal. You can use this as an opportunity to generate engagement and capture more emails for your business. There are so many ingenious ways to offer customers the chance to win a free meal. How about asking them to help naming a new menu item? Or simply pick the customer of the month. You can even use SingleApp to create gift cards or coupons in exchange for this information. Don't forget to post about the contest on your website and social media accounts to make sure you're reaching the widest audience possible.

Host a contest

Use online reservation and ordering

Capturing emails of people who visit your website is great, but do you know what's even better? Capturing emails of people who visit your restaurant. How can you do this? By using online reservations and ordering. Not only do these tools allow for increased efficiency in your restaurant's daily operations, but they also give you the chance to further engage with customers who've already had an experience with your business. Ensure maximum growth of your customer email list by adding the order or reserve widget to your website, the YP network, Google Maps and your social media accounts.

Use online reservation and ordering

As you can see, a little bit of effort can lead to a lot of growth for your customer email list. Make sure to take advantage of our SingleApp platform to grow and manage your customer database as well as to easily send weekly or monthly newsletters to your subscribers. This will allow you to share content that will entice them to (re)visit your restaurant, including information about your current and upcoming specials, coupons and more.

Just remember, whenever you collect email addresses, make sure to request the user's consent and to make their right to unsubscribe very clear. Click here to learn more about the CASL regulations.


Interested in our YP Dine services? Contact us to set up a meeting at your restaurant for a personalized audit and expert recommendations.