After the cold and the rain, many customers are impatiently waiting for summer to head back to their favourite restaurants or to discover new ones. It goes without saying that this is a prosperous season for restaurants, especially for those who know how to refresh themselves and attract crowds.
Here are a few tips on how to generate more sales and have an incredible summer!
Once the hiring phase is over, what's the next priority to cross off your list? It's creating an appetizing and inviting summer menu.
Nothing could be easier. It's summer time and local markets are full of fresh produce for you to discover. You can freshen up your menu with a few new light and colourful items, all while maintaining your standard offer and star items. Think chilled soups, salads, tartars…
And if your business model allows for it, offer picnic options to go. Don't hesitate to review the design of your menu and make sure it's updated (including hardcopies, on the web, on social media…) depending on local arrivals.
If summer means terraces, then terraces mean cocktails.
This summer, surpass yourself by offering fruity cocktails made from local fruit and alcohol. Dare to add fresh herbs such as mint, basil and rosemary, and serve them in unique glasses. And don't forget to offer non-alcoholic versions as well. "Mocktails" are trendy this year.
Do you have a terrace? Why don't you celebrate these new additions with a happy hour special!
So, now you've got amazing dishes and fancy cocktails on the menu? Don't wait to prepare your new star items for a photoshoot!
What better way to get people drooling than to capture all those beautiful colours, promote them across your social media accounts and keep your loyal customers in the know about these new items. In fact, make it your duty to regularly inform them to increase their loyalty and get them to spread the word.
Photo tip: Shoot plates on a table near a window that lets in a generous amount of daylight. Bring cocktails outside! In any case, adding a human touch to a photo will capture more attention. Ask someone to hold a fork ready to eat or a glass ready to drink in their hand. Capture these scenes in a relaxed, natural environment thanks to your mobile device, and voilà!
A few keyword suggestions for you to use when you publish your photos on Instagram are:
#topcitybites #eeeeeats #epiceats #foodies #feedfeed #foodiegram #foodspotting #foodgasm #onthetable #ypdine #pjresto
Do you want to take advantage of the summer to have some fun?
Why not highlight national food days! Mention them on social media, offer special promotions on the celebrated dishes and attract customers in a playful and engaging way.
Taking some time off?
Inform your clients about any exceptional closures, they'll really appreciate it.